The world of web development is constantly evolving. Drupal, one of the most powerful and flexible content management platforms (CMS) on the market, is taking a significant step into the future with the launch of the Experience Builder (XB). This new feature represents a major revolution within the ecosystem by enabling marketing professionals, content creators, and designers to build complex digital experiences without coding.
In this article, learn more about this innovation launched at DrupalCon Atlanta in March this year.
See the insights that the Dexa team brought back from their participation in DrupalCon Atlanta 2025.
What is the Experience Builder?
The Experience Builder is a no-code tool that allows users to create pages, sections, and reusable components visually and intuitively. It was designed to enhance the website development experience with Drupal by eliminating the reliance on developers for simple tasks related to building and customizing interfaces.
Inspired by other page builders like the Layout Builder, the Experience Builder goes beyond: it offers a modern and modular component-based experience, focusing on usability, reusability, and scalability. Moreover, its application democratizes the process of creating digital experiences.
To better understand, imagine the following scenario: an educational institution needs to create pages for various courses offered. With the Experience Builder, a marketing professional can quickly assemble these pages: they simply choose a layout and drag in blocks like course description, curriculum, student testimonials, and registration form, for example. All of this is done visually and intuitively, without the need for any programming.
Key Features of the XB
The Experience Builder transforms how digital experiences are created within Drupal. Below are the key features that make XB a powerful ally in building dynamic, consistent, and scalable pages.
- Creating Reusable Components
The XB allows users to configure modular components such as headers, call-to-action (CTA) sections, content cards, testimonial blocks, and more. These elements can be visually assembled, customized, and reused across different parts of the website, promoting consistency and efficiency.
- Content Editing Directly in the Front-End
Users can edit text, images, videos, and interactive elements directly in the front-end, with real-time updates. This reduces errors, eliminates rework, and speeds up content publication.
- Global Regions for Visual Consistency
It is possible to configure global regions like headers and footers to maintain visual and structural consistency throughout the site, reducing the need to edit each page individually.
- Templates for Content Types
The XB allows users to create custom templates for different content types, such as product pages, blog articles, or portfolios. This means that each new item automatically follows a predefined layout with fields and sections already configured, saving time and ensuring standardization.
- Extensions
The tool is also compatible with extensions that expand its functionality. It is possible to add dynamic forms, interactive widgets, animations, and customization elements without leaving the visual environment.
- Migrating Old Pages
The Experience Builder supports migrating legacy pages built with traditional Drupal tools. This allows for adapting existing projects to the new component-based model without needing to rewrite all the content from scratch.
- Real-Time Preview
The exclusive preview functionality allows users to track changes made to the page in real time, directly within the final layout. This optimizes the user experience and avoids surprises after publication.
The No-Code Revolution in the Drupal Ecosystem
With the Experience Builder, Drupal finally delivers a modern visual tool capable of competing with other platforms like Webflow, Elementor (WordPress), and Wix, without compromising its robustness and flexibility. This no-code approach:
- Reduces time-to-market for new pages and sections.
- Empowers marketing and content teams with no technical knowledge.
- Maintains governance and security required by large organizations.
Additionally, it is compatible with the Drupal Layout Builder and other tools, making the gradual adoption of the new system easier.
Read Also: Memorable Digital Experiences: 7 Fundamentals to Create Impact
Your Next Digital Experience Starts Here
The Experience Builder marks a turning point in the Drupal ecosystem: it redefines what it means to build digital experiences. By empowering non-technical professionals and streamlining workflows, XB paves the way for more dynamic, scalable, and user-centered websites, with fewer barriers and more creative freedom.
Still evolving and backed by enthusiastic community support, the Experience Builder promises to transform the way we build pages and think about the web. If you work in content, design, or digital marketing, now is the time to closely follow this revolution. After all, who would have thought that creating complex digital experiences could be as simple as clicking, assembling, and publishing?
Dexa is ready to help your company explore the full potential of the Experience Builder, integrating technology, design, and performance with strategic intelligence.
