Website development in Framer for Pactum tax advisory
Pactum partnered with Dexa for a challenge that went far beyond standard website development for tax consultancy. The objective was to architect a digital presence capable of matching the brand's evolution within a highly technical and competitive market.
Our work encompassed Discovery, user journey optimization, UX/UI design, and technical SEO/GEO, leveraging Framer as the CMS to deliver a site perfectly aligned with their new positioning and engineered for scale.
CONTEXT
Building a memorable digital presence to convert visitors into clients
CHALLENGE
Pactum was undergoing an evolution in its branding, messaging, and commercial ambition. A new website was essential, but in a market defined by technical complexity and fierce SERP competition, simply launching "another page" wouldn't solve the core issues.
Outdated technology stack
The firm's legacy website was built on WordPress, which created performance bottlenecks, required sensitive maintenance, and offered limited flexibility for high-end design.
Inefficient information architecture & user journeys
A cluttered navigation structure made it difficult to guide high-value users through the funnel toward conversion.
Limited organic ranking potential
Without a technical SEO/GEO strategy or comprehensive service pages, the site failed to rank well in search results.
Content scalability roadblocks
A rigid framework that hindered continuous updates, A/B testing, and rapid content expansion.
A new user experience: agile, structured, and high-performance
The overhaul began at the foundation. Before discussing the interface, we redefined Pactum’s digital organization. The project moved toward a more objective, functional experience, featuring simplified navigation, reorganized content, and pages with clear roles in the user journey.
A digital presence engineered for continuous growth
The immediate benefit was providing Pactum with a stronger digital foundation and a significantly clearer user experience. However, the most vital gain came afterward: with the right infrastructure in place, every subsequent marketing effort achieved far greater impact.
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Pactum
Pactum Consultoria Tributária is a premier firm specializing in fiscal advisory, tax planning, tax recovery, and liability management. With over 45 years of experience, the firm provides high-level strategic support to industrial leaders and medium-to large-sized enterprises, ensuring financial efficiency and regulatory compliance.
