Marketing, Branding & Growth for Pactum tax advisory
Following the launch of Pactum’s new website, Dexa transitioned into a second phase: operating as the digital marketing agency for the tax advisory, turning the company’s positioning into a continuous growth asset.
We implemented a Brandformance model where content production, SEO/GEO/AEO, social media, email marketing, and automation work in synergy. The result was visible, measurable growth within just a few months of operation.
CONTEXT
Digital Growth for a specialized tax advisory firm
CHALLENGE
Working with Digital Marketing for Tax Consultancy involves specific hurdles: the market is highly technical, the decision cycle is long, and the client must establish deep trust before hiring. While Pactum had a new brand and a structured website, they lacked the engine to transform that foundation into measurable, real-world growth.
Digital visibility & authority
In a market with high SERP competition and established players, gaining organic relevance requires a robust structure, strategic consistency, and a long-term roadmap.
Brand positioning
The brand’s communication did not yet fully convey the technical depth and strategic value of the firm's tax consultancy services.
Social media strategy
There was a significant opportunity to build a consistent editorial line, deeply connected to the brand’s identity and business objectives.
Lead journey & qualification
Without structured nurturing workflows, many contacts entered the funnel with low readiness, hindering their progress through the sales cycle.
An integrated, data-driven growth strategy
As the digital marketing partner for a tax consultancy company, Dexa’s role was to synchronize all digital touchpoints into a continuous growth engine. Each channel serves a strategic purpose: the website ranks and converts, the blog builds authority, social media amplifies reach, and email marketing nurtures relationships.
A New Foundation for Positioning, Authority, and Lead Acquisition
Our digital marketing efforts transformed Pactum’s website into an active growth engine for the tax consultancy. Dexa built authority, expanded reach, and generated continuous demand through a data-driven approach.
93%
378%
282%
1281%
growth in engagement across brand channels
30%
average email open rate
Pactum
Pactum Consultoria Tributária is a premier firm specializing in fiscal advisory, tax planning, tax recovery, and liability management. With over 45 years of experience, the firm provides high-level strategic support to industrial leaders and medium-to large-sized enterprises, ensuring financial efficiency and regulatory compliance.
