Digital strategy for leads acquisition and scalable growth for Solarium
Solarium already shared a long-standing partnership with Dexa when the need to evolve its digital presence arose. The challenge was to transform it into a strategic asset capable of increasing brand awareness and attracting new clients.
Dexa adopted a brandformance strategy, integrating brand building and demand generation. This was achieved through website optimization, a comprehensive on-page SEO framework, content strategy development, the deployment of strategic content across blogs and social media, paid media campaigns, and marketing automation.
CONTEXT
Architecting a digital presence focused on attraction and continuous growth
CHALLENGE
Solarium Revestimentos had a clear opportunity to elevate the role of digital within its growth strategy since it had a strong market presence.
The challenge was to build a digital ecosystem that could bridge the gap between brand positioning, traffic attraction, and demand generation, creating a seamless buyer journey that integrated content, product, and conversion across all channels.
Scaling digital infrastructure
The website already served its institutional purpose, yet there was significant room to evolve it into an active channel for engagement, lead generation, and user journey support.
Strategic SEO and user journey
We identified an opportunity to better structure the information architecture and content flow to favor organic discovery and guide users more effectively through the sales funnel.
Content expansion for qualified attraction
The digital environment possessed untapped potential for continuous content production, designed to attract high-intent traffic and solidify the brand’s authority.
Elevating Visual Communication Across Channels
Digital assets needed to more consistently reflect the brand’s positioning, aesthetic language, and high level of sophistication.
Amplifying Digital’s Role in Business Opportunities
Digital operations could take a more structured role in lead acquisition and relationship management, contributing continuously to the company’s bottom line.
An integrated brandformance strategy
The solution was built on a brandformance framework, bridging the gap between brand positioning and demand generation through an integrated ecosystem of website optimization, content strategy, and digital channels.
Brand consolidation, market expansion, and digital efficiency
Dexa’s strategic efforts transformed Solarium’s digital presence into a high-performance ecosystem for attraction and conversion. Through continuous SEO optimization, technical paid media management, and strategic lead nurturing, we built a solid path toward brand authority and qualified demand generation.
Key results after six months of implementation:
27%
49%
16%
8.6%
growth in the total lead database
33%
increase in closed commercial proposals
Solarium Revestimentos
Solarium Revestimentos is a premier Brazilian company specializing in high-performance, cement-based surfaces for architectural applications.
With a strong national and international presence as well as contemporary projects, the brand masterfully combines design, technology, and materiality to create intelligent solutions for flooring, wall cladding, and decorative elements.
