Drupal multisite for beverage company Labatt delivered in 3 months

Food & Beverage

Enterprise Technology

Labatt Brewing Company, Canada’s largest brewery and a market benchmark for over 170 years, needed to launch new websites for its brand portfolio before the peak summer season.

Dexa engineered a Drupal Multisite architecture, delivering 12 distinct websites in just three months. The solution featured a shared library of reusable components and customized front-ends tailored to each brand’s unique identity.

CONTEXT

Building multilingual and multi-brand websites in record time

CHALLENGE

Labatt needed to launch 12 websites before the Canadian summer—a high-stakes season for the beverage portfolio. The tight deadline required intense team coordination, technical efficiency, and visual consistency across brands with distinct identities.

Critical time-to-market

Twelve complete, multilingual, and customizable websites had to be delivered within three months to hit the market before the seasonal summer peak.

Complex orchestration

A squad of over 20 professionals worked across separate modules that had to converge into a single multisite architecture, requiring individualized communication with each brand team.

Component-based library to accelerate the Drupal multisite architecture

SOLUTION

To meet Labatt’s aggressive timeline, Dexa structured the project around a Drupal Multisite for beverage brands with a core component library. This allowed for high reusability, rapid customization, and technical consistency across all 12 websites.

Shared multisite architecture

A single, unified base structure prepared for multiple brands, reducing code duplication and ensuring technical integrity across the entire digital ecosystem.

Reusable drupal component library

A robust set of modules that enabled fast-track customization for each brand without the need to rebuild the project’s foundation.

Brand-specific front-end development

Each website received its own unique visual identity. We achieved this through ongoing alignment with Labatt’s design partners and by integrating a 20+ professional team.

Scalable and customized multi-brand platforms

IMPACT

By implementing the Drupal Multisite architecture, Labatt gained a unified foundation with reusable components and the flexibility to manage multiple brands with absolute consistency and efficiency.

Websites Delivered in 3 Months: Successfully launched within the critical deadline for the Canadian summer peak

Autonomous Reusable Components: Accelerating the creation of new pages and supporting the long-term evolution of the brands

Tailored Brand Experiences: Delivering unique identities for each brand while maintaining technical standardization and operational excellence

Labatt

CLIENT

Founded over 170 years ago, Labatt Brewing Company is Canada’s largest brewery, boasting a portfolio of iconic regional, national, and global brands. As a key player in the beverage industry, the company is recognized for its innovation, market leadership, and enduring strength in brand equity.