Modernizing healthcare: Cemig Saúde’s journey to digital independence
Cemig Saúde required a digital platform that could empower its internal team, accelerate content publishing, and ensure consistent communication with its beneficiaries.
Dexa led the end-to-end development of the new ecosystem, creating an open, self-managed platform structured by a custom Design System. The result is a highly responsive, standardized portal that reduces technical complexity and optimizes maintenance costs.
CONTEXT
Transitioning from proprietary systems to an agile and autonomous platform
CHALLENGE
Prior to partnering with Dexa, Cemig Saúde used a proprietary tool that hindered its digital evolution. The new portal had to preserve legacy access, historical URLs, and organic rankings while delivering a clearer, more responsive experience for its members.
Technical migration with zero downtime
The transition required preserving SEO equity and historical links from the previous site, with no room for service interruption or loss of search engine positioning.
User-first experience
The new portal had to balance institutional communication with functionality, providing a clear, responsive, and consistent experience across all devices.
Operational autonomy
The internal team needed to operate the CMS independently, centralizing content, campaigns, and customer service channels within a single editable environment.
Secure enterprise integrations
The project required securing connections between the portal and third-party APIs, including healthcare services and Cemig’s corporate platforms
Agile delivery and visual cohesion through componentization
Dexa engineered a digital portal for the healthcare provider centered on three pillars: operational autonomy, technical efficiency, and brand governance. The project merged information architecture, strategic design, and engineering to create a scalable digital environment designed for total internal team independence.
Greater speed, cost savings, and digital consistency
The new digital portal marked a successful transition from a restrictive proprietary tool to a strategic, open platform. By leveraging the CMS and the Design System, the marketing team can now launch pages and campaigns in minutes, eliminating operational bottlenecks.
70%
60%
50%
100%
visual consistency across the entire ecosystem
Cemig Saúde
Cemig Saúde is the dedicated health insurance provider for the Cemig Group, providing high-quality medical and hospital care to thousands of members across Minas Gerais. Driven by innovation and a commitment to care, the company invests in digital transformation to strengthen its relationship with its stakeholders.
