PUC MINAS

PUC MINAS

Plataform migration and Design System for PUC Minas

Student accessing the PUC Minas portal at a study desk.

Education

Education

Experience Design

Experience Design

Enterprise Technology

Enterprise Technology

Experience Design

Enterprise Technology

PUC Minas faced a critical challenge: two independent portals, PUC Carreiras and Filhos da PUC, were operating on legacy technologies with severe content management limitations.

Dexa took on the mission to execute a full migration and Design System implementation, rebuilding both sites on a modern, scalable technical foundation oriented toward the diverse user journeys of the university’s audience.

CONTEXT

Smartphone on a wooden table displaying the PUC Minas website.
Different persona profiles displayed on the PUC Minas website.

Transforming legacy portals into intelligent, manageable platforms

CHALLENGE

The PUC Carreiras and Filhos da PUC portals faced critical issues that directly impacted the university's digital reputation, maintenance costs, and user experience. The result was two independent sites characterized by rigid management, low editorial flexibility, and an outdated visual structure.

Animation featuring different pages from the PUC Minas website.

Obsolete technology & rigid CMS management

Both sites relied on legacy WordPress setups with minimal flexibility for creating or updating pages. Managing events, job fairs, and institutional content required complex, slow, and non-intuitive processes.

Animation scrolling through the PUC Minas website menu.

Fragmented user journeys & outdated visual identity

Difficult navigation and scattered information made for a disjointed experience, hindering the journey for students, alumni, and partner companies alike.

PUC Minas website displayed on a laptop against a gray background.

Disorganized content architecture & unstable infrastructure

Legacy taxonomies made searching and filtering information nearly impossible. Furthermore, hosting was tied to the university’s internal infrastructure, leading to access delays and deployment bottlenecks.

Insulated tumbler featuring the PUC Minas branding.

Two modern portals, total autonomy, and a unified experience

IMPACT

IMPACT

The platform migration and Design System implementation significantly improved PUC Minas's digital experience, navigational clarity, and management capabilities. With a modular architecture and a robust Design System, the university gained the flexibility to evolve its digital channels in sync with academic cycles and semester demands.

Enhanced Experience: Seamless navigation, audience-personalized pages, and rapid access to high-relevance content

Enhanced Experience: Seamless navigation, audience-personalized pages, and rapid access to high-relevance content

Operational Speed: Events, job fairs, news, and campaigns are published in minutes, eliminating IT backlogs

Operational Speed: Events, job fairs, news, and campaigns are published in minutes, eliminating IT backlogs

Efficient Governance: IT resources are freed for innovation, while the Marketing team assumes total control over content strategy

Efficient Governance: IT resources are freed for innovation, while the Marketing team assumes total control over content strategy

Our partnership with Dexa went beyond mere implementation: it involved immersion, workshops, and a truly collaborative effort that took into account the complexity of both the industry and the university.

André Correia,

PUCMINAS

TESTIMONIAL

Our partnership with Dexa went beyond mere implementation: it involved immersion, workshops, and a truly collaborative effort that took into account the complexity of both the industry and the university.

André Correia,

PUCMINAS

TESTIMONIALS

Our partnership with Dexa went beyond mere implementation: it involved immersion, workshops, and a truly collaborative effort that took into account the complexity of both the industry and the university.

André Correia,

PUCMINAS

TESTIMONIALS

PUC Minas

CLIENT

CLIENT

PUC Minas is one of Brazil’s largest and most prestigious universities, recognized for its academic excellence and strong integration of education, research, and the corporate sector. The institution connects thousands of students, alumni, faculty, and partner companies, making its digital portals essential cornerstones for community engagement and communication.

Two people shaking hands.