Plataform migration and Design System for PUC Minas

Education

Experience Design

Enterprise Technology

Experience Design

Enterprise Technology

PUC Minas faced a critical challenge: two independent portals, PUC Carreiras and Filhos da PUC, were operating on legacy technologies with severe content management limitations.

Dexa took on the mission to execute a full migration and Design System implementation, rebuilding both sites on a modern, scalable technical foundation oriented toward the diverse user journeys of the university’s audience.

CONTEXT

Transforming legacy portals into intelligent, manageable platforms

CHALLENGE

The PUC Carreiras and Filhos da PUC portals faced critical issues that directly impacted the university's digital reputation, maintenance costs, and user experience. The result was two independent sites characterized by rigid management, low editorial flexibility, and an outdated visual structure.

Obsolete technology & rigid CMS management

Both sites relied on legacy WordPress setups with minimal flexibility for creating or updating pages. Managing events, job fairs, and institutional content required complex, slow, and non-intuitive processes.

Fragmented user journeys & outdated visual identity

Difficult navigation and scattered information made for a disjointed experience, hindering the journey for students, alumni, and partner companies alike.

Disorganized content architecture & unstable infrastructure

Legacy taxonomies made searching and filtering information nearly impossible. Furthermore, hosting was tied to the university’s internal infrastructure, leading to access delays and deployment bottlenecks.

Modular architecture, unified Design System, and editorial autonomy

SOLUTION

To execute the platform migration and Design System, Dexa deployed a dedicated squad specializing in design, Drupal engineering, information architecture, and content strategy. The project kicked off with deep-dive interviews and workshops involving students, faculty, coordinators, and corporate partners.

Research & journey mapping

Workshops conducted with over a dozen stakeholders to identify pain points, requirements, and priority workflows for each of the university’s audiences.

100% responsive & accessible environment

Interfaces optimized for readability, navigation, and high contrast across all devices, catering to a diverse audience of students, alumni, faculty, and employers.

Fully visual CMS

Implementation of a block-based page builder with customizable components that can be applied to any template, eliminating the need for coding or IT support tickets.

Reorganized editorial migration

All legacy content was migrated and reclassified under a new taxonomy, ensuring clarity and alignment with modern user journeys.

Cloud infrastructure & team enablement

Migration to a stable cloud hosting environment with optimized deployment. Dexa also conducted training sessions and provided a comprehensive user manual.

Two modern portals, total autonomy, and a unified experience

IMPACT

The platform migration and Design System implementation significantly improved PUC Minas's digital experience, navigational clarity, and management capabilities. With a modular architecture and a robust Design System, the university gained the flexibility to evolve its digital channels in sync with academic cycles and semester demands.

Enhanced Experience: Seamless navigation, audience-personalized pages, and rapid access to high-relevance content

Operational Speed: Events, job fairs, news, and campaigns are published in minutes, eliminating IT backlogs

Efficient Governance: IT resources are freed for innovation, while the Marketing team assumes total control over content strategy

Our partnership with Dexa went beyond mere implementation: it involved immersion, workshops, and a truly collaborative effort that took into account the complexity of both the industry and the university.

André Correia,

PUCMINAS

TESTIMONIAL

André Correia,

PUCMINAS

TESTIMONIALS

André Correia,

PUCMINAS

TESTIMONIALS

PUC Minas

CLIENT

PUC Minas is one of Brazil’s largest and most prestigious universities, recognized for its academic excellence and strong integration of education, research, and the corporate sector. The institution connects thousands of students, alumni, faculty, and partner companies, making its digital portals essential cornerstones for community engagement and communication.