Paid Traffic Manager
Marketing
Full-time
Remote
We are looking for a Paid Traffic Manager with an analytical profile, strategic funnel vision, and persuasive writing skills who can translate ICP pain points into high-performance campaigns. You will work on the front lines of B2B accounts (focused on ABM and qualified lead generation) and B2C accounts (focused on conversion scaling).
Minimum of 2 years of experience in paid media management and digital performance marketing.
Advanced mastery of the multi-platform ecosystem (Google, Meta, LinkedIn, TikTok, and YouTube) and ad copywriting techniques.
Proven ability to extract, structure, and present strategic data/reports to C-Level executives and decision-makers.
Solid experience simultaneously managing B2B strategies (complex buyer journeys) and B2C strategies (acquisition scaling).
Hands-on knowledge of advanced tracking (GA4, CAPI) and familiarity with Marketing Mix Modeling (MMM).
Strategy & ICP: Structure acquisition funnels and define audiences, segmentations, and targeting hypotheses across different platforms.
Multi-Platform Management: Plan, operate, and optimize campaigns on Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and YouTube Ads.
Briefing & Copywriting: Write persuasive ads (headlines, descriptions, captions) and guide the design/motion team with clear creative briefs.
Testing Culture & CRO: Run experiments (A/B testing for creatives, offers, hooks, and landing pages) focused on progressively lowering CAC/CPL.
Tracking & Infrastructure: Ensure measurement accuracy via GA4, Google Tag Manager, and integration with corporate CMSs.
Data Science & Attribution: Apply attribution models and leverage Marketing Mix Modeling (MMM) to analyze the omnichannel user journey.
Reporting & Results Presentation: Build clear reports and present strategic data, connecting media metrics (CTR, CPC) to revenue and pipeline KPIs (LTV, ROAS, CAC).
Strong verbal and written communication skills.
Degree or ongoing studies in Communication areas.
Accountable: Take ownership, solve problems independently, and commit to project success.
Intermediate to advanced English proficiency will be an advantage.
Proven experience in Paid Media.
Send the link to your Linkedin Profile to rh@dexa.ag.