E-BOOK

Beyond the Interface

How Experience Design drives business growth.

In this e-book, in portuguese, we bring together market data, research, and practical examples to show how Experience Design decisions impact key business metrics.

An abstract image of a distorted hourglass against an orange background.
An abstract image of a distorted hourglass against an orange background.
An abstract image of a distorted hourglass against an orange background.

Experience Design by the numbers

Experience Design by the numbers

MARKET DATA

MARKET DATA

The research featured in this e-book shows that experience can also be measured by the business results it generates.

+32%

Revenue growth
Source: McKinsey & Company

+56%

Shareholder returns
Source: McKinsey & Company

+10,8%

Revenue retention
Source: Forrester Consulting

WHO IT’S FOR

Who this e-book is for

WHO IT’S FOR

PÚBLICO

Product

For professionals who set priorities, track performance metrics, and guide the evolution of products and platforms.

Design

For professionals who turn research and user behavior into more consistent experiences.

Marketing

For professionals looking to improve conversion, retention, and digital channel performance.

Technology

For professionals who build and evolve websites, platforms, and digital applications.

Business & Strategy

For professionals looking to connect user experience with business outcomes.

We're a digital experience agency

We're a digital experience agency

ABOUT US

ABOUT US

For more than 25 years, we have helped companies turn digital experiences into business results. At Dexa, strategy, design, technology, and marketing work together to create websites, platforms, applications, and digital products built to evolve alongside the business. Throughout this journey, we have delivered projects for companies and organizations across different industries, always focused on consistent experiences and evidence-based decisions.

25+ years

of experience

700+ projects

delivered

15+ industries

served

TESTIMONIALS

Dexa was a pleasure to work with: they were always quick to respond and open to adapting to our needs, including adjusting their schedule to ensure efficient collaboration.

Michelle Inker,

Cancer Research UK

01

02

03

04

TESTIMONIALS

Dexa was a pleasure to work with: they were always quick to respond and open to adapting to our needs, including adjusting their schedule to ensure efficient collaboration.

Michelle Inker,

Cancer Research UK

01

02

03

04

TESTIMONIALS

Dexa was a pleasure to work with: they were always quick to respond and open to adapting to our needs, including adjusting their schedule to ensure efficient collaboration.

Michelle Inker,

Cancer Research UK

01

02

03

04